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Development of Audio Description Services for Hong Kong Films Project 2020-2022 “Audio Description Training Programme of Film” Kick off Ceremony

The Hong Kong Society for the Blind (HKSB), with the support from the Film Development Fund, launched a two-year “Development of Audio Description Services for Hong Kong Films Project”. Apart from promoting (AD service in film, in order to train more audio describers and establish professional qualification for them, a nine-month “Audio Description Training Programme of Film” will be organized.

 

A kick-off ceremony of the aforesaid training programme was organized on 13 May 2021 at the auditorium of HKSB, officiating guest included Mr. Mak Sing Hei, Gary, Assistant Head of CreateHK(2)/SG of Film Development Council. Guests from film industry, cultural and academic fields attended to show support of the AD service development including Mr John Chong, famous film producer. Top management and representatives from different film companies and film associations, to name a few: Golden Scene Company Limited, Media Asia Film, Mei Ah Entertainment Group Co., Ltd, Emperor Motion Pictures, One Cool Production Limited, Intercontinental Film Distributors (H.K.) Ltd., Universe Entertainment, Hong Kong Theatres Association Ltd, Hong Kong Screenwriters' Guild, HKIFF Society and Hong Kong Arts Centre , attended the ceremony.

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Guests group photo Guests group photo
Guests group photo Guests group photo
Guests group photo Guests group photo
Guests group photo Guests group photo
Ms Jennifer Yu, Audio Description Ambassador promotion video displayed Ms Jennifer Yu, Audio Description Ambassador promotion video displayed
Ms Jaqueline Pang demonstrated live audio description Ms Jaqueline Pang demonstrated live audio description
Ms Maureen Tam, Chief Executive, HKSB gave a welcoming speech Ms Maureen Tam, Chief Executive, HKSB gave a welcoming speech
Mr. Mak Sing Hei, Gary, Assistant Head of CreateHK(2)/SG of Film Development Council gave a speech Mr. Mak Sing Hei, Gary, Assistant Head of CreateHK(2)/SG of Film Development Council gave a speech
Mr John Chong gave a sharing Mr John Chong gave a sharing
Mr Li Wing Hong, Senior Lecturer in Voice Studies and Discipline Leader in Musical Theatre Curriculum gave a sharing Mr Li Wing Hong, Senior Lecturer in Voice Studies and Discipline Leader in Musical Theatre Curriculum gave a sharing
Mr Yang Kut Si, Honorary Audio Description Service Advisor gave a sharing Mr Yang Kut Si, Honorary Audio Description Service Advisor gave a sharing
Ms Jacqueline Pang chit-charted with visually impaired person Mr Joseph Yam Ms Jacqueline Pang chit-charted with visually impaired person Mr Joseph Yam